Marketing, Sales, Customer Service & Co. work with a wide variety of systems – and with their own data, often at cross purposes. Particularly because these are more diverse than ever before.
From data graveyard to overall concept.
We live in a world full of data. We collect it in different places, analyse it, try to achieve better results and offer customers personalised experiences. But as is often the case, you can’t see the wood for the trees. This is where Customer Insights comes in.
All this data is fed into Customer Insights and brought together. The data is then enriched and evaluated with the help of AI.
Ok, now what?
This is how specific customer profiles are created. And these in turn enable a 360° overall view, which can now be used individually by all departments – making new insights and findings possible in the first place.
For marketers who want to segment smartly & offer real added value. For the sales team that wants to create personalised offers. For a customer service that really focuses on the customer.
Three episodes, three people,
three points of view.
And one Podcast.
Every exchange with gorelate and especially with Thomas Peschat is characterised by commitment, passion and appreciation: we benefit from very competent analyses and recommendations that always address our specifics.