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AI in customer service - How to relieve your resources with artificial intelligence!

26. August 2024

Hannah Zembacher

In today's digitalized business world, customer service plays a crucial role in a company's success. Artificial intelligence (AI) is fundamentally transforming this area and opening up new opportunities to boost efficiency and increase customer satisfaction. One outstanding example is Microsoft Copilot, an innovative AI solution that takes customer service to a new level.

As customer service employees report, there are numerous areas in which AI supports their work:

75 % of employees say that AI helps them find the information they need more quickly.

70 % believe that AI can direct problems to the right employees.

68 % estimate that AI recognizes trends in interactions between agents and customers.

68 % see the advantage in the fact that AI can create a first draft of a document.

68 % find that AI helps them stay in a productive workflow.

Advantages of Microsoft Copilot in customer service

  • Automation of routine tasks: AI can take over repetitive tasks so that customer service employees can focus on more complex queries. Microsoft Copilot, for example, processes standard queries, answers FAQs and solves simple problems without the need for human intervention.
  • Personalized customer interactions: By analyzing customer data, Microsoft Copilot can offer tailored recommendations and solutions. This not only increases customer satisfaction, but also promotes customer loyalty, as customers feel better understood and valued.
  • More efficient problem solving: With Copilot, inquiries are processed faster and more precisely. The AI accesses an extensive knowledge database in real time and suggests the best solutions. This significantly reduces waiting times for customers..
  • 24/7 Availability: Microsoft Copilot enables round-the-clock customer service. Regardless of the time of day, customers can raise their concerns and receive prompt support - a significant advantage in a globalized world.
  • Learning systems: Copilot becomes more intelligent with every interaction as it continuously learns from the data it collects. This makes customer service increasingly efficient and effective over time.
  • Cost savings: The use of AI leads to considerable cost savings. The automation of routine tasks and more efficient problem solving mean that fewer staff are needed for customer service. Training costs can also be reduced as the AI is continuously learning.

Success stories from the field

Many companies are already successfully using AI in customer service and reporting impressive results. A leading online retailer was able to reduce the processing time of customer inquiries by 40% and increase customer satisfaction at the same time by using Microsoft Copilot. A company from the financial sector automated inquiries with Copilot and thus increased the efficiency of its employees, which led to considerable cost savings.
At gorelate, we are also working with some customers to implement Copilot and intelligent chatbots to optimize customer service. Initial results are already showing significant improvements in efficiency and customer satisfaction.

AI in customer service - a conclusion

Artificial intelligence is revolutionizing customer service and offering companies the opportunity to make the best use of their resources. Microsoft Copilot is an excellent example of how AI can boost efficiency and increase customer satisfaction at the same time. Companies that rely on this technology not only relieve their employees, but also strengthen their competitiveness in an increasingly digital world.

Implementation of Microsoft Copilot in the company

The implementation of Microsoft Copilot requires careful planning and integration into existing systems. Companies should ensure that their employees are properly trained and understand the benefits of the new technology. A gradual rollout and continuous monitoring of AI performance are crucial to maximize the benefits. Another important aspect is data protection. Companies need to ensure that customer data is treated securely and confidentially. Microsoft Copilot offers comprehensive security measures to ensure that data is protected..

gorelate has already designed and successfully implemented Copilot and intelligent chatbots with AI enhancements with several customers.

So if you too would like to relieve your service team with AI and answer customer inquiries even faster and in a more targeted manner, please do not hesitate to contact us.

DI Arno Huber

Managing PARTNER gorelate GmbH

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