Best Practice

Products

Customer Insights: Den Menschen hinter den Daten

22. May 2021

Theres Baumgartner

Wir leben in einer Welt voller Daten. Wir sammeln sie an unterschiedlichen Stellen, werten sie aus, versuchen, dadurch bessere Ergebnisse zu erzielen und Kund*innen personalisierte Erfahrungen zu bieten. Aber wie das eben so ist: Oft sieht man den Wald vor lauter Bäumen nicht mehr. Genau hier kommt Customer Insights ins Spiel.

Isometric view yellow retro style tune broadcast radio receiver device on solid background 3d render image

We are here for you... 

on every level

gorelate concentrates on enterprise solutions and solutions for medium-sized companies in the German-speaking countries, especially in the fields of B2B and life sciences. We support these companies during the entire process of customer relationship management: business consulting, CRM strategy development, implementation of Dynamics 365 Customer Engagement, enhancement through smart add-on products, data management and improvement of data quality, as well as the entire operation of your Microsoft cloud solution.

Folge 1: Mit Thomas Peschat, gorelate

Folge 2: Mit Anne Machal, Österreichische Post

Folge 3: Mit Martina Saller, Microsoft

Vom Datenfriedhof zum Gesamtkonzept

WARUM?

Marketing, Sales, Customer Service & Co. arbeiten mit den unterschiedlichsten Systemen – und mit ihren eigenen Daten oft aneinander vorbei. Gerade auch, weil diese so vielfältig sind, wie noch nie.

WAS DANN?

In Customer Insights werden all diese Daten eingespeist und zusammengeführt. Die Daten werden dann mithilfe von KI angereichert und ausgewertet.

OK, und jetzt?

So entstehen spezifische Kundenprofile. Und diese wiederum ermöglichen einen 360°-Gesamtblick, der nun von allen Abteilungen individuell genutzt werden kann – der  neue Einblicke und Erkenntnisse überhaupt erst möglich macht.

Und für wen? 

Für Marketer*innen, die smart segmentieren & echten Mehrwert bieten wollen. Für das Sales-Team, das personalisierte Angebote erstellen möchte. Für einen Customer Service, bei dem die Kund*innen im Mittelpunkt stehen.

Wie gehen wir bei gorelate ein Customer Insights Projekt an? Wir haben alle Phasen und Schritte zusammengefasst.


Inside Customer Insights


Alle Interviews und Extra-Wissen.

Best Practice

29. June 2021

Theres Baumgartner

Customer Insights: Data privacy and GDPR

Wherever data are processed, the question of data protection always arises. We have summarised Microsoft’s responses.

MS Dynamics CRM

gorelate

12. May 2021

Theres Baumgartner

Glossary: Do you speak Insights?

AI, big data, profiling: terms like these are on everyone’s lips in the age of digitisation and Elon Musk. But what do they really mean? We have created a small glossary.

Best Practice

Products

Shopping cart on blue background. Shop trolley at supermarket as sale, discount, shopaholism concept with copy space for text or design.

29. June 2021

Theres Baumgartner

Personalised advertising: The pros and cons

Anyone who places advertisements on the Internet, on social media, etc. hopes for good results – whether new leads, upselling opportunities or product sales. Personalised advertising is an efficient method. But does it really work?

MS Dynamics CRM

great idea concept with crumpled office paper and light bulb

29. June 2021

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A successful customer insights project in 6 (+ 2) steps

How do you go about a Customer Insights project? We have summarised all the phases involved.

Von einzelnen Daten zum 360°-Profil.

Was mit den Daten passiert und wie das aussieht.


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Let's talk about your project

Don’t feel like clicking through our website? No problem, just give us a call! Let’s make an appointment and discuss your CRM challenges face to face.
We look forward to meeting you!

NIKOLAUS MATEJKA

ACCount manager

+43 1 3000 944-63