+43 1 3000 944-20 office@gorelate.com

Podcasts

Best Practice

Products

Customer Insights: The people behind the data

25. June 2021

We live in a world full of data. We collect it in different places, evaluate it, try to achieve better results and offer customers personalized experiences. But as is often the case, you can't see the wood for the trees. This is exactly where Customer Insights comes into play.

Isometric view yellow retro style tune broadcast radio receiver device on solid background 3d render image

We are here for you... 

on every level

gorelate concentrates on enterprise solutions and solutions for medium-sized companies in the German-speaking countries, especially in the fields of B2B and life sciences. We support these companies during the entire process of customer relationship management: business consulting, CRM strategy development, implementation of Dynamics 365 Customer Engagement, enhancement through smart add-on products, data management and improvement of data quality, as well as the entire operation of your Microsoft cloud solution.

Folge 1: Mit Thomas Peschat, gorelate

Folge 2: Mit Anne Machal, Österreichische Post

Folge 3: Mit Martina Saller, Microsoft

Vom Datenfriedhof zum Gesamtkonzept

WARUM?

Marketing, Sales, Customer Service & Co. arbeiten mit den unterschiedlichsten Systemen – und mit ihren eigenen Daten oft aneinander vorbei. Gerade auch, weil diese so vielfältig sind, wie noch nie.

WAS DANN?

In Customer Insights werden all diese Daten eingespeist und zusammengeführt. Die Daten werden dann mithilfe von KI angereichert und ausgewertet.

OK, und jetzt?

So entstehen spezifische Kundenprofile. Und diese wiederum ermöglichen einen 360°-Gesamtblick, der nun von allen Abteilungen individuell genutzt werden kann – der  neue Einblicke und Erkenntnisse überhaupt erst möglich macht.

Und für wen? 

Für Marketer*innen, die smart segmentieren & echten Mehrwert bieten wollen. Für das Sales-Team, das personalisierte Angebote erstellen möchte. Für einen Customer Service, bei dem die Kund*innen im Mittelpunkt stehen.

Wie gehen wir bei gorelate ein Customer Insights Projekt an? Wir haben alle Phasen und Schritte zusammengefasst.


Mehr erfahren

Inside Customer Insights


Alle Interviews und Extra-Wissen.

Best Practice

29. June 2021

Theres Baumgartner

Customer Insights: Data privacy and GDPR

Wherever data are processed, the question of data protection always arises. We have summarised Microsoft’s responses.

read more

MS Dynamics CRM

gorelate

12. May 2021

Theres Baumgartner

Glossary: Do you speak Insights?

AI, big data, profiling: terms like these are on everyone’s lips in the age of digitisation and Elon Musk. But what do they really mean? We have created a small glossary.

read more

Best Practice

Products

Shopping cart on blue background. Shop trolley at supermarket as sale, discount, shopaholism concept with copy space for text or design.

29. June 2021

Theres Baumgartner

Personalised advertising: The pros and cons

Anyone who places advertisements on the Internet, on social media, etc. hopes for good results – whether new leads, upselling opportunities or product sales. Personalised advertising is an efficient method. But does it really work?

read more

MS Dynamics CRM

great idea concept with crumpled office paper and light bulb

29. June 2021

Theres Baumgartner

A successful customer insights project in 6 (+ 2) steps

How do you go about a Customer Insights project? We have summarised all the phases involved.

read more

Von einzelnen Daten zum 360°-Profil.

Was mit den Daten passiert und wie das aussieht.


CRM is not the sort of decision that is best left to your gut. This is a serious commitment for your company, so you need a reliable technology partner with a vision and future-proof solutions.

DI Arno Huber

Managing Director gorelate GmbH

More posts

MS Dynamics CRM

20. January 2025

Samantha Scott

The future of business automation: How Microsoft is revolutionizing Dynamics 365 with autonomous agents

read more

Best Practice

MS Dynamics CRM

gorelate

09. January 2025

Hannah Zembacher

VERBUND x gorelate: Data protection tools as a solution for GDPR requirements

read more

MS Dynamics CRM

21. October 2024

Hannah Zembacher

Effective field service management with Dynamics CRM

read more

MS Dynamics CRM

Best Practice

04. September 2024

ACREDIA Versicherung x gorelate: How Dynamics is redefining the entire customer journey

read more

Products

MS Dynamics CRM

26. August 2024

Hannah Zembacher

AI in customer service - How to relieve your resources with artificial intelligence!

read more

Products

MS Dynamics CRM

07. March 2024

Hannah Zembacher

Microsoft 365 Copilot meets Dynamics 365: making work efficient and everyday working life effective!

read more

Best Practice

MS Dynamics CRM

20. November 2023

Ina Baltes

Energie Steiermark x gorelate: Digitalisation of customer service and planned use of AI for increased customer satisfaction.

read more

MS Dynamics CRM

31. July 2023

Nikolaus Matejka

Dynamics 365 release-wave-2/2023

read more

MS Dynamics CRM

13. July 2023

Nikolaus Matejka

Enterprise AI: Microsoft 365 Copilot für Sales, Marketing und Service

read more

MS Dynamics CRM

Products

04. July 2023

Nikolaus Matejka

Efficient customer support as a team: The synergy of Teams integration and swarming in Dynamics 365 Customer Service

read more

Best Practice

MS Dynamics CRM

21. April 2023

Ina Baltes

MYFLEXBOX x gorelate: Visualisation

read more

Best Practice

MS Dynamics CRM

22. December 2022

Theres Baumgartner

VERBUND x gorelate

read more

Best Practice

MS Dynamics CRM

24. October 2022

Theres Baumgartner

GBTEC x gorelate: Unified Dynamics 365 & harmonised sales process

read more

Best Practice

MS Dynamics CRM

19. October 2022

Theres Baumgartner

Heel x gorelate a CRM project

read more

Best Practice

15. April 2022

Theres Baumgartner

goUse Case: Event check-in app with QR code scanner

read more

Best Practice

MS Dynamics CRM

19. November 2021

Theres Baumgartner

Kinderhospiz Netz x gorelate - Patient data management, MS Teams integration & time registration

read more

Best Practice

Products

Shopping cart on blue background. Shop trolley at supermarket as sale, discount, shopaholism concept with copy space for text or design.

29. June 2021

Theres Baumgartner

Personalised advertising: The pros and cons

read more

Best Practice

29. June 2021

Theres Baumgartner

Customer Insights: Data privacy and GDPR

read more

MS Dynamics CRM

great idea concept with crumpled office paper and light bulb

29. June 2021

Theres Baumgartner

A successful customer insights project in 6 (+ 2) steps

read more

Podcasts

Best Practice

Products

25. June 2021

Customer Insights: The people behind the data

read more

MS Dynamics CRM

gorelate

12. May 2021

Theres Baumgartner

Glossary: Do you speak Insights?

read more

gorelate

Products

30. April 2021

Theres Baumgartner

MS Catalyst: How to learn digitisation and transformation

read more

MS Dynamics CRM

Products

25. March 2021

Theres Baumgartner

Mixed Reality: Between 'HoloLens' and science fiction Bond

read more

MS Dynamics CRM

10. October 2019

Georg Gradinger

500 days of GDPR: This is what happened

read more

MS Dynamics CRM

24. September 2019

Tina Zembacher

Artificial intelligence in CRM: How smart is it really?

read more

MS Dynamics CRM

Products

30. April 2019

Tina Zembacher

How to maintain your CRM and keep it alive for a long time

read more

MS Dynamics CRM

Products

10. April 2019

Tina Zembacher

The 7 golden rules of CRM management

read more

Best Practice

MS Dynamics CRM

12. June 2017

Tina Zembacher

TWONG x gorelate: gomigrate: Rapid CRM migration during ongoing business operations

read more

MS Dynamics CRM

Best Practice

12. January 2017

Tina Zembacher

Auer Signal x gorelate: CRM consulting with handshake quality

read more

MS Dynamics CRM

24. August 2012

Ina Baltes

Becoming a customer champion with Microsoft 365 Omni-Channel Customer Service

read more