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Mixed Reality: Between 'HoloLens' and science fiction Bond
25. March 2021
A few years ago they were still a mixture of futuristic music and science fiction James Bond: the holo glasses. Through them you not only see the real world, objects and people in front of you, but also holograms at the same time - hence the name. Virtual clues, such as bad guy data from the secret agent headquarters, to stay with the example. Today the phenomenon has arrived in real life and is called 'Mixed Reality'. Microsoft expert Jana Lukic knows what it is used for, what advantages it has and why it is less utopian than one might think.
"Mixed Reality is just sexy!" Says Jana Lukic and laughs. Why? "Because I can turn a simple cell phone into a mixed reality device that breaks the boundaries between reality and virtuality." But what actually is mixed reality?"
Jana Lukic
Microsoft Dynamics 365 Solutions Specialist
To be (on site) or not to be (on site)
Personalised advertising operates on the basis of the behaviour of people on the Internet – what are their preferences? What are they interested in? Which products do they look at, which ones do they buy – and most importantly, which ones do they not? It is based on data collected from different places. This includes browser, cookie, social media and tracking data, which can be demographic or transactional, among other things.
Data as a basis for personalised advertising
Mixed reality is used in companies to connect people in different places and thus solve problems together, for example. “At Microsoft, this works with and without glasses – via Dynamics 365 Remote Assist and the HoloLens,” explains Jana. The focus is on collaborating from any location. And that is not only important now, due to Covid-19, but will probably remain so in the future: decentralised working and “remote work” will continue to be on the rise even post-pandemic – think of the environmental gains, for example, if e.g. expensive and, above all, CO2-intensive business flights can be avoided. But this requires a kind of digital safety net – after all, efficient processes should not be compromised.
Mixed reality in everyday business
An example of mixed reality in the field service of production companies shows exactly how this can work: “For example, when the employees with the greatest technical know-how are sitting in a headquarters and can guide their team members who are on-site with the customer step by step,” says Jana. What used to be done over the phone and more or less blindly is now visualised using mixed reality: “Both sides – those who are on-site and in the head office – see the object. Those in the field also see the direct instructions, a virtual guide that is used to navigate through the solution to the problem from the head office.” Subsequently, this can also work in the B2C area – e.g. for thermal bath maintenance. The principle is the same, only this time it is the customers who are directly guided by the maintenance team.
Ein simpler Test : Theres‘ Griller ist kaputt & sie weiß, dass Jana Grill-Spezialistin ist. Sie bittet Jana um Hilfe, die ihr gleich einen Link zu einem Dynamics Remote Assist-Call schickt. Theres steigt ein und zeigt Jana live per Kamera den Griller.
Jana kann Theres genau sagen, was sie tun muss und zeichnet ein, wo das Problem liegt. Theres sieht die Zeichnungen direkt auf ihrem Handy, folgt Janas Anweisungen & der Griller funktioniert wieder.
#AskJana
Microsoft Dynamics 365 Solution Specialist
You would like to learn more about mixed reality and innovations related to CRM. Then feel free to contact me directly!
+43 1 3000 944-40
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