Customer Insights  

Dynamics 365 Customer Insights is a comprehensive platform that helps businesses to gain deeper insights into the behavior and needs of their customers. With the "Journey" and "Data" modules, you can create personalized customer experiences and optimise your marketing strategies. 


Dynamics 365 Customer Insights - Journey empowers you to visualize and automate the entire customer lifecycle. From first touchpoint to conversion and long-term loyalty, you can orchestrate seamless, multi-step journeys that adapt to every customer interaction

      • Trigger-based and Segment-based Journeys: Build dynamic journeys that respond instantly to customer behavior or target specific audiences based on shared attributes, such as loyalty program membership.
      • Journey Templates: Leverage ready-to-use templates to accelerate your setup and deploy proven customer journey patterns with ease.
      • Journey Lifecycle Management: Seamlessly manage every phase of your journey, from initial design and launch to successful completion.
      • Dynamics 365 Customer Insights - Data 
      • Unlock Deeper Insights with Data Analytics


Dynamics 365 Customer Insights - Data empowers you to build and segment rich customer profiles using transactional, behavioral, and demographic insights. This deep understanding allows you to craft highly targeted marketing campaigns that resonate with your audience.


  •  Unified Profiles and Segmentation: Build comprehensive customer profiles and segments to drive highly personalized marketing strategies and deeper engagement.. 
  • Smart Orchestration: Leverage AI-driven capabilities to seamlessly orchestrate personalized experiences across every touchpoint of the customer journey.
  • Omnichannel Engagement: Engage with your customers across every channel to deliver a seamless, consistent, and high-quality brand experience.
  • The Advantages of Dynamics 365 Customer Insights
  • Dynamics 365 Customer Insights empowers you to gain a deeper understanding of your customers and deliver truly personalized experiences. By unifying Journey and Data, you can refine your marketing strategies and significantly drive customer loyalty and satisfaction.


Discover the Benefits

Explore the potential of Dynamics 365 Customer Insights and elevate your customer management. Dynamics 365 Customer Insights empowers you to unlock deeper insights, deliver personalized experiences, and maximize the impact of your marketing strategies.

Referenzstories

Finance

Best Practice

04. September 2024

ACREDIA Versicherung x gorelate: How Dynamics is redefining the entire customer journey

Together with gorelate, ACREDIA has implemented a CRM project that includes many Dynamics modules, including sales, marketing and customer care. Dynamics has revolutionized the way the company works and makes it possible to effectively support all customer processes. The result is significant time savings, practical simplifications for employees and much more efficient conversations. Herbert Gspan, Patrick Plank, Julia Bogner and Brigitte Ludwig from ACREDIA provide insights into the project in an interview with Nikolaus Matejka from gorelate.

Best Practice

29. June 2021

Theres Baumgartner

Customer Insights: Data privacy and GDPR

Wherever data are processed, the question of data protection always arises. We have summarised Microsoft’s responses.

search website