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FH St. Pölten GmbH x gorelate
05. May 2025
A modern CRM that optimizes processes, centralizes data, and simplifies data protection—FH St. Pölten relies on an efficient solution with Microsoft Dynamics 365 and gorelate. Discover the challenges faced, the benefits the new system delivers, and the exciting developments still on the horizon!
Insights into the project
Initial situation & decision for Dynamics 365 and gorelate
Why was a new CRM needed?
Claudia Dirlinger describes the initial situation as follows: The previous system was technically outdated and no longer future-proof. Therefore, FH St. Pölten GmbH had to look for a new solution for stakeholder management. Requirements were gathered in workshops and possible development directions were analysed. Subsequently, a market analysis was conducted to find a solution with as little customising effort as possible.
Decision for Microsoft Dynamics 365 and gorelate
A pure tool was not enough a competent team that professionally accompanies the implementation is decisive.
Therefore, various options were checked and ultimately the choice fell on gorelate as the implementation partner. In addition to the technical aspects, the human component was also convincing: The cooperation should not only be efficient, but also function well on a personal level.
„The cooperation with gorelate was consistently positive. In particular, the core team of FH St. Pölten GmbH harmonised excellently with the consultants from gorelate on a professional level. There was also close and productive cooperation between the project managers.“
Peter Hopp, Project Manager FH St Pölten GmbH
Efficient stakeholder management: FH St. Pölten networks its partners for the future
In the stakeholder management of FH St. Pölten GmbH, all external actors with whom the university is in contact are involved. These include administration, financiers such as the federal government, states and cities, partner companies, internship providers and companies that employ graduates. These groups have both economic and strategic interests in the FH, just as the FH has in them. With the introduction of Microsoft Dynamics 365, the university was able to centralise its stakeholder data, making processes more efficient and transparent. This allows the entire history of the relationships to be traced, facilitating cooperation and enabling targeted further development.
Challenges during the project: The project implementation proved to be more demanding than originally anticipated. Claudia Dirlinger emphasizes that, in hindsight, it would have been beneficial to define the goals even more clearly and to undertake more detailed preparation."
Claudia Dirlinger, Assistent of the Manager FH St Pölten GmbH
Improvements through Dynamics 365
The new system delivers numerous benefits. Data that was previously scattered is now consolidated into a stable, central database and accessible to all relevant users. Processes are now more efficient and structured, allowing FH St. Pölten GmbH to rely on guided workflows.
The new system is also a major relief regarding GDPR: processes are now compliant by design, ensuring that data protection requirements are met automatically without additional manual effort.
Another highlight is the optimized customer journey. FH St. Pölten GmbH can now track the entire history of its stakeholders, providing valuable insights for future initiatives.
Criteria for choosing the implementation partner:
During the preparation phase, it was essential that the future partner was capable of handling the legacy system while possessing a deep understanding of marketing concepts. gorelate met all of these requirements
Project Milestones:
A central theme was the support of existing business processes. It became evident that a solid process foundation is necessary before such a system can be optimally implemented. Another critical aspect was the data migration to Microsoft Dynamics 365. The decision to choose gorelate as a partner was influenced, among other factors, by the extensive experience they brought to this specific area.
Currently, FH St. Pölten is exploring how to further leverage the full potential of Microsoft Dynamics 365. A key focus is on expanding the system with AI-powered features to enable even greater efficiency and automation.
About the FH St. Pölten GmbH
The FH St. Pölten GmbH is an Austrian university of applied sciences based in St. Pölten. It offers degree programmes in the nine subject areas of rail technology, digital technologies, health, computer science & AI, communication, management, media, security and social affairs.
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